Frequently Asked Questions (FAQs)

Advertisement (Ad) FAQs

What’s with the hard-hitting emotional and graphic ads? Why not something more positive?

We get these questions a lot, and although ads like these may seem extreme, exposure to emotional or graphic advertisements is strongly associated with motivating smokers to make quit attempts. On the other hand, numerous studies have shown that advertisements not containing this emotional or graphic messaging have little to no effect on smokers making a quit attempt.1234

What does that mean? Quit attempts are what leads to quitting smoking successfully5. The more smokers are motivated to make quit attempts, the more successful quits; and the result is less pain, suffering, and death caused by smoking.  

What new information are these ads really offering? Everyone knows cigarettes are bad for you.

While most everyone knows the danger of smoking cigarettes, it is still the leading cause of death in the United States, killing more than 480,000 Americans every year.6 These ads serve as a reminder of the dangers of smoking, as well as inform smokers about resources available to help them quit. 

Don't see what you're looking for? Tell us about it. Contact us here or by calling 1-866-NY-QUITS (1-866-697-8487).

Common Quit Smoking FAQs

Will I gain weight when I quit smoking?

About 2/3 of quitters will gain some weight, usually 10 pounds or less. show more/less...

What are smoking triggers? 

We pair smoking with the things that we do. We get used to lighting up while driving or after meals. It's time to keep track of your triggers so you can be ready for them when you quit. show more/less...

1 Public Education Campaigns Reduce Tobacco Use, Meg Riordan, December 29, 2014,
2Farrelly, M. C., Duke, J. C., Davis, K. C., Nonnemaker, J. M., Kamyab, K., Willett, J. G., & Juster, H. R. (2012). Promotion of smoking cessation with emotional and/or graphic antismoking advertising.American journal of preventive medicine,43(5), 475-482.
3Nonnemaker, J. M., Allen, J. A., Davis, K. C., Kamyab, K., Duke, J. C., & Farrelly, M. C. (2014). The influence of antismoking television advertisements on cessation by race/ethnicity, socioeconomic status, and mental health status.PloS one,9(7), e102943.
4Durkin SJ, Biener L, Wakefield MA (2009) Effects of different types of antismoking ads on reducing disparities in smoking cessation among socioeconomic subgroups. Am J Public Health 99(12): 2217–2223.
5Roeseler, A., et al. (2010). "Creating positive turbulence: a tobacco quit plan for California." Sacramento, CA: California Department of Public Health, California Tobacco Control Program.
6CDC website, Frequently Asked Questions About the Tips Campaign,
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