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Tips From Former Smokers®

When Tiffany was 16, her mother—a cigarette smoker—died of lung cancer. Despite her loss, Tiffany started smoking 3 years later. In this TV commercial from CDC’s Tips From Former Smokers® campaign, Tiffany says she quit smoking at 34 because she could not bear the thought of missing out on any part of her own daughter’s life.
Tiffany’s Story More Tips From Former Smokers®


What’s with the hard-hitting emotional and graphic ads? Why not something more positive?
We get these questions a lot, and although ads like these may seem extreme, exposure to emotional or graphic advertisements is strongly associated with motivating smokers to make quit attempts. On the other hand, numerous studies have shown that advertisements not containing this emotional or graphic messaging have little to no effect on smokers making a quit attempt.

What does that mean? Quit attempts are what leads to quitting smoking successfully. The more smokers are motivated to make quit attempts, the more successful quits; and the result is less pain, suffering, and death caused by smoking.
What new information are these ads really offering? Everyone knows cigarettes are bad for you.
While most everyone knows the danger of smoking cigarettes, it is still the leading cause of death in the United States, killing more than 480,000 Americans every year. These ads serve as a reminder of the dangers of smoking, as well as inform smokers about resources available to help them quit.

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Last updated 5/6/2020 9:26 AM
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