Tips From Former Smokers®
Tiffany R. knows what it’s like being addicted to menthol cigarettes. When she was 16 years old, her mother, who smoked cigarettes, died of lung cancer. Still,
Tiffany started smoking menthol cigarettes in her late teens because she wanted to be like other kids in her school. What started out as a youthful desire to
fit in became an addiction to cigarettes, and soon she was smoking about a pack of menthol cigarettes a day.
What’s with the hard-hitting emotional, graphic ads? Why not something more positive?
We get these questions a lot, and although ads like these may seem extreme, exposure to emotional or graphic advertisements
is strongly linked to motivating people who smoke to make quit attempts. On the other hand, numerous studies have shown that
advertisements not containing this emotional or graphic messaging have little to no effect on quit attempts.
What does that mean? Quit attempts are what leads to quitting smoking successfully. The more people who smoke are motivated to make
quit attempts, the more successful quits; and the result is less pain, suffering, and death caused by smoking.
What new information are these ads really offering? Everyone knows cigarettes are bad for you.
While most people know the danger of smoking cigarettes, it's still the leading cause of death in the United States,
killing more than 480,000 Americans each year. These ads serve as a reminder of the dangers of smoking, as well as inform
people who smoke about resources available to help them quit.